Highlights of Primitive Quotient Data

Overview of the survey

Randomized national sample of adults, collecting data between May __ and __, 2020.
Survey allowed for the development and testing of a reliable Primitive Quotient instrument.
Primitive Quotient instrument entails 28 questions that determine an individual’s degree of primitiveness, according to the model developed by Marco Greenberg in his book Primitive
48.4% of the sample identified as male; 50.3% identified as female; 1.3% didn’t share their gender
Average age in the sample was between 45-49 years old and the average annual income was approximately $75,000
In line with national data, approximately 64% of the sample hold a college degree, with 18% also holding a Masters, 8% holding an advanced professional degree (MD, JD, etc.), and 3% holding a doctorate
Respondents work in at least 23 different industries, with the common reported industries being Education (10.5%), Healthcare (7.4%), and Information Technology (5.2%).

Those high in Primitive Quotient are around 2.5 times more likely than those low in PQ to start an entrepreneurial venture.
Those high in PQ report their entrepreneurial ventures were successful at nearly 3 times the rate of those low in PQ.
Overall, 28.2% of respondents have launched entrepreneurial ventures at one point and 72.8% have not.
Men are 60% more likely to report launching an entrepreneurial venture than women

Those high in PQ are 2 times more likely than those low in PQ to report being motivated to reevaluate professional priorities as a result of the COVID crisis.
Those low in PQ are around 2 times more likely than those high in PQ to feel that the COVID situation is no big deal.
11% of the respondents reported losing their job due to the COVID crisis
Overall, the distribution of reactions to the COVID crisis was:
- Fearful: 33.4%
- No big deal: 11.8%
- Distracted: 16.1%
- Risk averse: 13.6%
- Motivated to reevaluate my professional priorities: 7.1%
- Grateful to spend time with my family: 18.0%

Men are 47% more likely than women to report being motivated to reevaluate professional priorities
Women are 56% more likely than men to report feeling grateful to spend more time with family
Women are 34% less likely than men to report feeling risk averse

High PQs are 1.7 times more likely than low PQs to prefer to work in an open office.
High PQs are 2 times more likely than low PQs to prefer to work in a shared co-working space.
Together, high PQs are 1.8 times more likely than low PQs to prefer an open office or a shared workspace.
Overall, the distribution of work location preference in the sample was:
- Home office: 28.7%
- Closed door office: 22.6%
- Cubicle: 7.3%
- Open office: 18.8%
- Shared co-working space: 8.6% (Total open office + shared space = 27.4%)
- Nomadic (frequently changing locations): 14.0%

Men are more likely than women to prefer a Closed door office (10% more likely), Open office (34%), and Nomadic (24%)
Women are more likely than men to prefer a Shared co-working space (51% more likely) and Home office (27%)

People living in the Northeast are 22% more likely to have High PQ vs. Low PQ
People living in the Midwest are 72% more likely to have Low PQ vs. High PQ
There’s no significant difference in the distributions of High and Low PQ among people in the South and West.

There is a significant, negative correlation between PQ and age
Those in their 20s are around 1.6 times (157%) more likely to have High PQ vs. Low PQ
Those in their 50s are 52% more likely to have Low PQ vs. High PQ

Overall, men score higher on PQ than women
Men are 22% more likely to have High PQ vs. Low PQ; women are 25% more likely to have Low PQ vs. High PQ

Those with more formal education are more likely to have High PQ
Those without a college degree are 58% more likely to have Low PQ vs. High PQ
Those with a Bachelor’s degree are 18% more likely to have High PQ vs. Low PQ; those with Master’s degree are also 18% more likely to have High PQ vs. Low PQ

Note: “High PQ” is defined as those in the top quartile/25% of all respondents and “Low PQ” is defined as those in the bottom quartile/25%.